Green consumption the global rise of ecochic. Book Review: Green Consumption: The Global Rise of the Eco 2019-03-07

Green consumption the global rise of ecochic Rating: 9,1/10 1427 reviews

Book Review: Green Consumption: The Global Rise of Eco

green consumption the global rise of ecochic

For those interested in sustainable consumption, this book is an interesting look at the intersection of ethics, fashion, and power from a largely anthropological perspective, writes Kira Matus. Eco-chic connects ethical, sustainable and elite consumption. For scholars of politics or of business who are contemplating the role that consumption has in sustainable development, it raises important points about the complexity that underlies consumption, and the role of culture and fashion, as well as competing values and priorities, that must be considered. It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. Green Consumption: The Global Rise of Eco-Chic. The ability to reflect these preferences into behaviour is limited — even for those from relatively privileged areas. In a world where market-based policies are ever more the norm, the day to day consumption of individuals thus becomes an inherently political act.

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Green consumption : the global rise of eco

green consumption the global rise of ecochic

Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. . Case studies cover Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. It provides an in-depth analysis of different eco-chic products, their ethical ambiguities, and unequal power structures. The challenge of disentangling these ill-defined and overlapping motivations for consumption is tackled by dividing the book into three parts, each with multiple case studies.

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Book Review: Green Consumption: The Global Rise of Eco

green consumption the global rise of ecochic

Most women find that limitations of time, money, and information severely constrain their ability to live up to the image of the eco-consumer. The answers to these questions provide an insight not just into this lifestyle choice, but into the historical context through an exploration of time and space, materiality and consumption, identity and branding. Abstract Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Barendregt and Jaffe pose three questions: Why is it now that eco-chic has become so popular in the formation of new identities? The implications of this study are important. Green Consumption scrutinizes the emergent phenomenon of what this book terms eco-chic: a combination of lifestyle politics, environmentalism, spirituality, beauty and health. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction.

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Book review: green consumption: the global rise of eco

green consumption the global rise of ecochic

The authors delve into the local and global specificities of the production and consumption of food, jewelry, fashion, and much more. It is also an important reminder that acts of political consumption on the part of individuals has limitations as a tool of policy. Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Responsibility: edited by Bart Barendregt and Rivke Jaffe. Eco-chic is a is a privileged, elite activity. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. As the closing section of the volume, it also sets up a rather dangerous dichotomy in the structure, where the eco-chic sensibilities and choices of largely wealthier individuals in the global North are depicted as superficial and striving for an authenticity that has largely disappeared from their culture, while those in the global South are fetishized as the real location of authentic culture and practice.

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Green consumption : the global rise of eco

green consumption the global rise of ecochic

The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. This book deals with eco-chic as a set of activities, an ideological framework and a popular marketing strategy, offering a critical examination of its manifestations in both the global North and South. Eco-chic as a set of practices works to connects ethical, sustainable and elite consumption. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. Ital Chic: Rastafari, Resistance and the Politics of Consumption in Jamaica Rivke Jaffe, University of Amsterdam, The Netherlands 10. Overall, for those interested in sustainable consumption, this book is an interesting look at the intersection of ethics, fashion, and power from a largely anthropological perspective.

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Green consumption : the global rise of eco

green consumption the global rise of ecochic

It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. In other words, if ethical consumption is difficult for highly motivated, well intentioned mothers in Toronto, how narrow is this niche, and is it scalable in any meaningful way? It is also an important reminder that acts of political consumption on the part of individuals has limitations as a tool of policy. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. For those interested in sustainable consumption, this book is an interesting look at the intersection of ethics, fashion, and power from a largely anthropological perspective, writes Kira Matus. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. But these three chapters, unlike the others, are less willing to confront the issues of inequality, as well as the problems of fetishization of authenticity that were gamely acknowledged, if not challenged, in the earlier chapters.

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Green consumption : the global rise of eco

green consumption the global rise of ecochic

Only the elite of an already relatively elite group can afford the investment in resources which consistent eco-consumption demands. It is also an important reminder that acts of political consumption on the part of individuals has limitations as a tool of policy. Eco-chic as a set of practices works to connects ethical, sustainable and elite consumption. While there are several cases that focus on Europe and North America, there is a great deal of effort spent teasing out what eco-chic means in parts of the world where significant parts of the population are struggling with under-consumption, not over-consumption. Peopling the Practices of Sustainable Consumption: Eco-Chic and the Limits to the Spaces of Intention Raymond L.

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Green Consumption: The Global Rise of Eco

green consumption the global rise of ecochic

For scholars of politics or of business who are contemplating the role that consumption has in sustainable development, it raises important points about the complexity that underlies consumption, and the role of culture and fashion, as well as competing values and priorities, that must be considered. Eco-chic is a is a privileged, elite activity. And across the cases presented in the book, a picture emerges of a movement whose very attempts to reduce inequality through ethical consumption is one that is only made possible, and may in fact reinforce, the very inequality that consumers are attempting to overcome. The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. The authors assess the ways in which eco-chic, with its apparent paradox of consumption and idealism, can make a genuine contribution to solving some of the most pressing problems of our time. The E-mail message field is required.

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