Wine marketing sales success strategies for a saturated market. Wine marketing & sales : success strategies for a saturated market (Book, 2007) [www.dinstinct.com] 2019-02-20

Wine marketing sales success strategies for a saturated market Rating: 9,2/10 1755 reviews

9781934259450

wine marketing sales success strategies for a saturated market

For dispirited wine marketers everywhere who feel like they're herding alligators, this book should offer plenty of ideas about how to navigate the wine-market swamp, and drive customers to your brand. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. This title offers practical strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner. How can it hope to capture the over-stimulated mindshare of the modern consumer? This book does all of that and more. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application.

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9781934259450

wine marketing sales success strategies for a saturated market

This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. Many have succeeded at it. How can it hope to capture the over-stimulated mindshare of the modern consumer? Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they're herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing. This title offers practical strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner. It is your sole responsibility to evaluate the accuracy of, completeness, and usefulness of the information.

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Wine marketing and sales : success strategies for a saturated market

wine marketing sales success strategies for a saturated market

Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. About the Author: Paul Wagner is the owner and president of the marketing communications agency Balzac. Description: xiii, 413 pages : illustrations ; 27 cm Contents: Basic wine marketing principles -- Research and demographics: wine consumers today -- Wine branding -- Wine advertising and promotion -- Graphic design in the wine industry -- Wine packaging and labels -- Wine public relations -- Wine budgets and pricing -- Three avenues to sales -- Wine sales and distribution management -- Selling wine to restaurants and retailers -- Direct to consumer sales and wine 3. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. Filled with useful tips and success stories gleaned from the global wine business, it's essential to a rounded college marketing curriculum, and necessary and accessible for winery owners and staff who lack formal marketing training. How can a small winery possibly compete with the marketing of massive wine companies? Thach's name appears first on the earlier edition. Michael Mondavi is a winemaker and the son of Robert Mondavi.

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Wine Marketing and Sales : Success Strategies for a Saturated Market by Paul Wagner, Janeen Olsen and Liz Thach (2010, Hardcover, New Edition) for sale online

wine marketing sales success strategies for a saturated market

This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2. How can it hope to capture the over-stimulated mindshare of the modern consumer? This work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. If a product is out of stock, we always do our best to help you find it, even if it means sending you to another store! The E-mail message field is required. How can it hope to capture the over-stimulated mindshare of the modern consumer?. Responsibility: Paul Wagner, Janeen Olsen, Liz Thach. Janeen Olsen is a professor of marketing and wine business at Sonoma State University.

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9781934259252: Wine Marketing & Sales: Success Strategies for a Saturated Market

wine marketing sales success strategies for a saturated market

You can be the first to for this product and share your experiences with other customers! With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing. And by being educated so can the owner of even the newest and smallest startup. We've provided a convenient link directly to this item at a store we believe may have it in stock for you to buy today. Other Titles: Wine marketing and sales Responsibility: Paul Wagner, Janeen Olsen, Liz Thach ; foreword by Robert Mondavi. It contains useful tips and success stories gleaned from the global wine business. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application.

Next

Wine Marketing and Sales : Success Strategies for a Saturated Market by Paul Wagner, Janeen Olsen and Liz Thach (2010, Hardcover, New Edition) for sale online

wine marketing sales success strategies for a saturated market

With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing. Filled with useful tips and success stories gleaned from the global wine business, it's essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand. The E-mail message field is required. . .

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Wine Marketing & Sales : Success Strategies for a Saturated Market Janeen Olsen, Liz Thach, Paul Wagner Hardcover NON

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9781934259450

wine marketing sales success strategies for a saturated market

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Wine Marketing & Sales : Success Strategies for a Saturated Market Janeen Olsen, Liz Thach, Paul Wagner Hardcover NON

wine marketing sales success strategies for a saturated market

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9781934259252: Wine Marketing & Sales: Success Strategies for a Saturated Market

wine marketing sales success strategies for a saturated market

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